If you’ve been reading about the numerous complaints on huge amounts of loss keyword knowledge based on Google’s new encrypted search for logged in users your not the only one. With this new privacy lock down on keyword queries and the large percent’s that are showing up as (not provided) it has many of us scrambling to try to figure out how we will make up for the valueable loss in keyword query data.
I have been feeling the big impact of Google’s new encrypted search. My sites and clients sites along with so many other sites and agencies, have had a tremendous loss in keyword knowledge. We now have no idea about large amounts of keyword queries that helped determine what keywords were driving site visitors, and this is causing a wave of outrage! Matt Cutts believed the loss of keyword not provided data would be in the single digits, and this is not at all the case. SEOMoz Rand Fish has posted some great charts and percent losses over at their blog and many of his blog comments can be found crying about this new change Google’s Matt Cutts smacked us with.
The percent’s are increasing daily in most everyone Google Analytics tool and soon I predict 80% of sites will see a 30% loss in keyword query data. My message to Matt Cutts is “Mark My Words Mister, You’re in for a Fool Hearted Folly when it comes to making the choice at dropping logged in user’s keyword search data. Yup you heard me right, I am predicting 80% of all sites Matt Cutts and Google said they apparently studied before making this move,will end up loosing close to around 30% of their keyword data by the second quarter of the New Year. I have already heard of sites loosing up to 50% and this is going to be hurtful to all marketing firms who help clients improve positioning for queries. It is sad that Google is doing this and I suppose they have their reasons because of their privacy issues in the past, but this is going to have a larger ripple effect than Mr. Matt could have imagined! But hey no one is perfect however I think we may be in for a frustrating bumpy ride on learning to live without the info we once had.
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