I ran across a great ad today on Facebook that was done by Goupon. It was targeted to the Seattle area and the image was of a Pig in rain boots. Anyone who is a Seattleite will get it. Since Pike’s Market is one of the more famous attractions in Seattle, and the statue of the Pig at Pike’s Place entry combined with the pig wearing red rain boots symbolizing how much rain Seattle gets, it made for a cute ad that I wanted to click on. This well thought out ad and image sticks in the mind and creates a fun want to click on ad. Facebook has such incredible targeting options that if you select the right combination of targeting, call to action message and images you’re sure to win clicks. According to Web Trends who points out an “international survey by DDB, fans stated that they are still primarily on Facebook for fun.”
There are many tips on creating a great Facebook ad that will encourage clicks and interaction. Changing wording and images often and running test to see what combination works better. Also focus on highly targeted ads and understand you want quality over quantity. Facebook has targeting by interest and even Birthday targeting, so use some creative mojo and you’ll more than likely have a great campaign. Facebook has some great information about all the different targeting options that you can find in their help center.
Recently I was reading about how being yourself and being opinionated within social media circles is more effective than staying neutral. If we follow that same thinking in the advertising we do on Facebook then it goes to reason that ads that are more fun and engaging will be the ads people are more willing to like and share.
Don’t under estimate the power of Free or BOGO, buy one get one on Facebook can go a long way especially if you let the user buy a product from you and select a Facebook friend to send the free one to.
If you’re serious about advertising on Facebook and want to make it successful get advice from others who have had good responses or use a social media agency with proven results. For more great tips I recommend reading: 15 Tips for A Successful Facebook Ads Program by Adam Riff at Search Engine Land.